Gearing up for a Spring 2010 release of our premier line has been exciting. We’ve been doing tons of printing, brainstorming, and collaboration of promotional materials. One thing we can’t wait to share with you are all the phenomenal photos we captured at our very first photo shoot. Our models braved the sub-zero temperatures and mounds of snow to pose in a chilly old barn theater. These pictures will be released on the day of our Spring Line launch.

Photo shoot

Lights...Camera...

Happy models on standby

We open up the lens to broken glass

We leaked one photo on facebook and it shined some light on our “secret” hoodie design. It is called “Sing Your Heart Out” and you may have even seen one of us wearing one around town. We are printing them on black Anvil Sustainable zip-up hoodies which are extremely soft and fit great! They are made with 55% Organic cotton and 45% recycled materials.

Sing Your Heart Out

You’ll also notice that another design of ours looks a bit different. Due to color availability on the shirts that we order, we have reimagined it with different colors. It is also going to be part of the Spring 2010 lineup.

Nurses new colors

~ Ryan